Waterford, Wedgwood and Royal Doulton or WWRD launched their multi-brand website featuring a sophisticated e-commerce platform for the use of its global customer base. Pierre de Villemejane, Chief Executive Officer of WWRD said: “As consumer shopping behavior continues to evolve, our new online presence addresses the growing demand for an engaging way to browse, research and purchase our products – whether shopping our e-tail store or finding a local retailer. By integrating our three brands onto a single technology platform, we’ll be able to streamline our web operations to achieve a greater return on investment moving forward.”
Their interface is very user friendly and allows visitors to use a single shopping cart to buy any product from the three brand lines – Waterford, Wedgwood and Royal Doulton. The websites are quite attractive and allow the visitor to have a good look at all the beautiful chinaware, cutlery, chandeliers, and what not on the website. There is relevant product information given as well.
Leisa Glispy, group director, global e-commerce at WWRD, said: “Our goal was a more engaging online shopping experience that conveys the beauty and craftsmanship of our products while still being highly functional. We now have the ability to utilize a more robust set of technology tools to better inform and inspire our customers as they shop online.” Well in todays world having these websites has almost become a necessity for companies to make sure that they don’t lose out on customers.